Exhibitor Platform Tutorial

This tutorial guides exhibitors on effectively utilizing the event app and platform to set up their profile, manage leads, and engage with attendees for maximum ROI.

Takeaways

• Optimize Company Profile: Fully complete your company profile, including overview, categories, social media, contact details, documents, and products, as the AI-powered platform uses this information for recommendations.
• Manage Team & Lead Sharing: Ensure all team members are registered and understand the contact sharing settings within the Exhibitor Center to consolidate all scanned leads.
• Leverage Lead Management Tools: Differentiate between "Teams Contact" (actual connections) and "AI Recommended Leads" (potential leads based on interaction score) to prioritize follow-ups.
• Pre-configure Lead Qualification: Set up custom lead qualification questions (single choice, multiple choice, long text) in advance to streamline on-site lead capture and ensure consistent data collection.
• Utilize Offline Lead Scanning: The event app's lead scanning feature works offline, allowing exhibitors to capture lead data even without an internet connection, which then syncs once online.

Buzzwords

• Exhibitor Platform
• Lead Scanning
• AI Recommendations
• Company Profile
• Event App

Memorable Quotes

• Speaker 1: We strongly recommend, of course, to download this app before you go on site, since you can already set up some qualifying questions, your company profile directly on the app before you get on site.
• Speaker 1: The platform is powered by AI. So the more information we add, the better it is for the recommendations.
• Speaker 1: So ensure with your colleagues that they have this the context shared with the rest of the teams.
• Speaker 1: So we strongly suggest to add these questions before you go on site. That way, all your team members can benefit from these questions.
• Speaker 1: This feature also works offline, which is great since we know sometimes the Wi-Fi can be buggy or not so good of an internet connection.